A lot of people see Facebook as a mindless time-wasting site. If you view Facebook as a marketing asset, though, you can convert it into a valuable tool for growing your business. You can reach millions of people using Facebook to get the results you desire. This article is going to get you started if you want to use Facebook to your advantage.
When you market your business on Facebook, post professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. You will develop a better reputation if you stay professional.
A page is great, but a group might be a better idea. A group creates a community of users all interested in a common topic. Don’t hesitate using a group and a page as a mean for your subscribers to get your updates and also share their content with your group.
Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Create the offer and then make sure to post it on the wall. If your offer is really good, you can consider opening it up to non-fans.
Improve the Facebook marketing interface of your page using custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For example, if a contest is going on you can have a tab there to get more information about it.
Don’t think that Facebook is the only place that people go for social media purposes. While it is an incredibly popular concept, different demographics prefer different social media websites. Before starting your new campaign, do some research into your target audience and which social network they prefer.
Hiding content from people who are not fans is wise if you want visitors to become followers. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.
Only invest real resources in this form of marketing. Facebook is a huge deal and it will help to expose your company to many people. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Give your Facebook marketing serious effort and resources to get serious results out of it.
Make sure your viewers are able to “share” the content of your Facebook page. You will want to share information with as many people as possible. Facebook thrives on interacting and sharing with others. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.
Run a contest or competition every now and then with the goal of getting more “likes” on your page. The reward can be a valuable free sample to a random participant. Contests are a great way to attract new followers and win new customers for your products and services.
Make sure your profile remains updated. When changes occur within your business, you must make the changes on your profile. If you update your page it will help customers. Even if you don’t have new information, you can update the layout of your profile page to show users that it has been updated and keep them interested.
Use the update feature sparingly. This helps you send messages to all of your followers. It is great if you have something special you want to share. This isn’t something that can be used regarding promotional purposes on a continuous basis.
Understand what doesn’t work in Facebook marketing. There are best practices you should be copying, but there are also worst practices that you should avoid. Examples of all of them abound. People like to find the best practices, however they hardly look at the worst ones. Help yourself by learning what you should not do.
Share as many events as you can on Facebook. For example, if you’re going to attend a trade show you can make an event out of it and share that event with everyone who follows you. One great feature is that Facebook provides a reminder of the event.
Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. Try to focus on those users who are more likely to actually become customers or pass your content on to their social circle. View your conversion rates to gauge how well your marketing efforts are working.
Look for opportunities to use Facebook matchmaking to improve your brand’s visibility. Sometimes, you may be able to get two people to hook up through Facebook. Do not put a stop to it – encourage it! These two people will have a great story that they can pass on to friends and your brand will be in the middle of it. That’s a perfect example of how Facebook can help your business.
Most people use Facebook to play Farmville or share LOLcats, but that doesn’t mean you can’t use it for something more lucrative. You now have the advice you need to reach these users. By using the tips in this piece, your potential is unlimited.